Promotions
Maximize Promotions and Clearance Sales
Mishaps such as incorrect sales prices, products placed on the wrong aisles, or incorrect promotional displays prove disastrous during promotions and clearances and incur losses, not to mention stall the movement of inventory. And these mishaps can occur even when companies are using ERP software for demand forecasting.
Forward looking manufacturing companies have turned to TIBCO to create a consumer-driven supply network where the act of a consumer buying a product triggers a real-time, simultaneous movement of relevant demand information, correlated with events occurring across all network partners – store, warehouse, retailer headquarters, manufacturer, and supplier (vs. using less-than-reliable demand forecasts).
For example, a soft drink manufacturer competing in a low-cost price-sensitive market needs to innovate with pricing and promotions. It becomes a challenge to meet deadlines, execute multiple region promotions on time, understand the success in real time, and experience happy retail partners and thirst-quenched customers. With TIBCO, updated product and marketing information can be sent to multiple systems and departments across logistics and warehouses in real time. Further, this information can be enriched with region-specific data and communicated to all partners in the chain, ensuring consistency and up-to-date information about promotions or clearance sales.
Using TIBCO's event-based technology, manufacturers can tag their products with RFID, EPC, EAN-8, and EAN-13, and deliver "available to promise" and "available to ship" capabilities to retailers. Manufacturers get real-time updates on products sold, and share consistent information across the supply chain to reduce shelf defects and minimize "out-of-stock" status.
